ABOUT US

We created the HoweTo brand because we wanted to bridge the gap between style, comfort and practicality. We’re passionate about creating smart, thoughtful accessories that make cold-weather living easier, comfier, and a whole lot more stylish.

Our signature satin-lined beanies aren't just a fashion accessory, they're a product of hair-care too! A frizz-free finish, whilst keeping you cosy in the meantime. Every piece is made with purpose — from thermal knits for warmth to smooth satin interiors that keep frizz at bay — all crafted to help you face the cold without sacrificing your look. 

We started this brand because we saw a gap: winter hats that were warm, yes, but rough on hair and rarely flattering. We wanted to change that. Our mission is to offer winter essentials that blend function with beauty, helping you step outside feeling confident and returning home looking just as put-together. Winter is tough — your accessories shouldn’t be.

Be sure to check out our wider collection of premium winter accessories whilst you're here. Our toasty winter gloves will match your outfit, whilst ensuring you stay connected on your touchscreen devices.